Fill in your Google Analytics ID or Facebook pixel ID, and Booqable automatically starts tracking e-commerce events from your checkout and hosted store.

Add Analytics and Facebook to your website to also track e-commerce events for embedded products.

In this article:


Facebook pixel

Facebook pixel tracks activity in your online store, helping you understand and target (potential) customers for ads.

To start using Facebook pixel:

  1. If you haven't already, follow Facebook's steps to create a Facebook pixel.
  2. If you embed Booqable's store on your website, also add the pixel to your website.
  3. In Booqable, go to Settings > Online reservations.
  4. Paste your pixel ID in the field labeled Facebook pixel ID.
  5. Click Save.

After you add a Facebook pixel to Booqable, the pixel automatically starts tracking events in your online store.

Tracks the following standard events:

Event name

Event description

InitiateCheckout

A customer clicks the checkout button

AddPaymentInfo

A customer enters payment information in the checkout

Purchase

A customer places an order and views the thank you page in the checkout

PageView

The default pixel tracking page visits

ViewContent

A customer views an item

AddToCart

A customer adds a product to the shopping cart


Google Analytics

With Google Analytics, you can track visitors, sessions, and other behavior on your site.

To start using Google Analytics:

  1. If you haven't already, follow Google's steps to set up Analytics and Create a Universal Analytics property only.
  2. Turn on e-commerce tracking.
  3. If you embed Booqable's store on your website, also add Analytics to your website.
  4. In Booqable, go to Settings > Online reservations.
  5. Paste your Universal Analytics property in the field labeled Google Analytics ID.
  6. Click Save.

Note: Make sure you don't have tracking enabled already in your custom scripts; adding Google Analytics more than once results in inaccurate data

Tracks the following pages:

Title

Show Cart

A customer views the shopping cart page

Checkout Information

A customer views the checkout page

Checkout Payment

A customer views the payment step during checkout

Checkout Completed

A customer views the thank you page in the checkout

Performs the following standard events:

Event name

Category

Label

checkout

information

information

checkout

payment

payment

checkout

completed

completed

Performs the following e-commerce events:

Event name

Event description

view_item

A customer views an item

add_to_cart

A customer adds a product to the shopping cart

remove_from_cart

A customer removes a product from the shopping cart

begin_checkout

Initiating the checkout process for one or more products

checkout_progress

A number representing a step in the checkout process

purchase

A customer places an order

Did this answer your question?