Fill in your Google Analytics ID or Facebook pixel ID, and Booqable automatically starts tracking e-commerce events from your checkout and hosted store.
Add Analytics and Facebook to your website to also track e-commerce events for embedded products.
In this article:
Facebook pixel
Facebook pixel tracks activity in your online store, helping you understand and target (potential) customers for ads.
To start using Facebook pixel:
- If you haven't already, follow Facebook's steps to create a Facebook pixel.
- If you embed Booqable's store on your website, also add the pixel to your website.
- In Booqable, go to Settings > Online reservations.
- Paste your pixel ID in the field labeled Facebook pixel ID.
- Click Save.
After you add a Facebook pixel to Booqable, the pixel automatically starts tracking events in your online store.
Tracks the following standard events:
Event name | Event description |
InitiateCheckout | A customer clicks the checkout button |
AddPaymentInfo | A customer enters payment information in the checkout |
Purchase | A customer places an order and views the thank you page in the checkout |
PageView | The default pixel tracking page visits |
ViewContent | A customer views an item |
AddToCart | A customer adds a product to the shopping cart |
Google Analytics
With Google Analytics, you can track visitors, sessions, and other behavior on your site.
To start using Google Analytics:
- If you haven't already, follow Google's steps to set up Analytics and Create a Universal Analytics property only.
- Turn on e-commerce tracking.
- If you embed Booqable's store on your website, also add Analytics to your website.
- In Booqable, go to Settings > Online reservations.
- Paste your Universal Analytics property in the field labeled Google Analytics ID.
- Click Save.
Note: Make sure you don't have tracking enabled already in your custom scripts; adding Google Analytics more than once results in inaccurate data
Tracks the following pages:
Title | |
Show Cart | A customer views the shopping cart page |
Checkout Information | A customer views the checkout page |
Checkout Payment | A customer views the payment step during checkout |
Checkout Completed | A customer views the thank you page in the checkout |
Performs the following standard events:
Event name | Category | Label |
checkout | information | information |
checkout | payment | payment |
checkout | completed | completed |
Performs the following e-commerce events:
Event name | Event description |
view_item | A customer views an item |
add_to_cart | A customer adds a product to the shopping cart |
remove_from_cart | A customer removes a product from the shopping cart |
begin_checkout | Initiating the checkout process for one or more products |
checkout_progress | A number representing a step in the checkout process |
purchase | A customer places an order |