Meta Pixel app provides comprehensive tracking capabilities for your website, allowing you to capture critical data at each step of the customer journey, and understand user behavior to optimize the user experience of your rental website.
The Meta Pixel app tracks the events that occur on your Booqable online checkout, and the Booqable product cards. This is why the following tutorial is applicable for both Booqable website users, and those who have installed Booqable onto their existing website.
How it works
With the Meta Pixel app, you can monitor when visitors view an item, add an item to their shopping cart, proceed to checkout, enter payment information, and complete their purchase.
After you add a Meta pixel to Booqable, the pixel automatically starts tracking the following events in your online store.
Event name | Event description |
InitiateCheckout | A customer clicks the checkout button |
AddPaymentInfo | A customer enters payment information in the checkout |
Purchase | A customer places an order and views the thank you page in the checkout |
PageView | The default pixel tracking page visits |
ViewContent | A customer views an item |
AddToCart | A customer adds a product to the shopping cart |
1. Install and add the Meta Pixel
If you haven't already, follow Meta's steps to create a Meta pixel.
If you embed Booqable's store on your website, also add the pixel to your website.
Click on the "App store" tab in the navigation menu.
Select the Meta Pixel app and click on "Install app".
Once Installed, add your Meta Pixel ID and verify your Domain.
Click Save.
2. Manage your app
The following actions will allow you to manage your subscription plan or uninstall the application.
1. To adjust your application settings, start by navigating to the App Store dashboard and selecting your app, or access it directly from the App Store tab within your Booqable account.
2. Once you've entered your app's configuration settings, locate and click on the cogwheel icon situated in the upper-right corner of the screen. You can then adjust your plan, or uninstall the app.
You're all set!
You have now successfully learned what detailed tracking is available through the Meta Pixel app, and how you can understand user behavior and optimize the experience on your site.